Stay up-to-date with the latest social media updates that are shaping the digital landscape for personal trainers.
In February, platforms like Instagram, Google, and YouTube introduced features aimed at enhancing collaboration, creativity, and content sharing.
Keep reading to explore the exciting developments that will help personal trainers connect with their audience online.
Making it Easier for Brands and Creators to Collaborate on Instagram
In the latest social media updates, Instagram has announced an update to their creator marketplace, making it easier for brands and creators to collaborate on partnership opportunities.The creator marketplace has expanded to eight new markets, including Canada, Australia, New Zealand, United Kingdom, Japan, India, Brazil, and Chinese export brands, reaching countries outside China.
One key feature of the updated creator marketplace is the introduction of machine learning-based recommendations. These recommendations leverage Instagram data to help brands identify the most suitable creators for their campaigns, streamlining the process of sourcing creators for partnership ads.
Additionally, creators and brands can join the creator marketplace through Meta Business Suite, where creators can showcase their unique qualities and interests in a portfolio.
The matching process between creators and brands has been further optimized with new custom, machine learning-powered creator recommendations. Brands have the ability to search and filter for creators based on specific attributes, review creator portfolios, and connect with them directly through a dedicated Partnership Messages folder within the Instagram app.
Once a collaboration agreement is reached, brands can enhance organic Instagram content as partnership ads or create new partnership ads using Ads Manager. Partnership ads, previously known as branded content ads, provide a transparent and effective way for brands and creators to run ads together. The partnership ads feature a paid partnership label, ensuring transparency and authenticity to the audience.
With these updates, Instagram's creator marketplace aims to facilitate seamless connections between brands and creators, offering a platform for growth and collaboration.
New Direct Messaging Improvements
Instagram has also just launched a new DM features to enhance your messaging experience! Here's what's new:
- Edit Messages: Correct typos or make edits within 15 minutes of sending. Simply press and hold on the message and choose "edit."
- Pin Chats: Pin up to 3 group chats or 1:1 chats for easy access. Swipe left or tap and hold on the chat, then select "pin."
- Toggle Read Receipts: Decide whether to show read receipts for all chats or specific ones in your account settings.
- Save Favorite Stickers: Save stickers for quick access in DMs. Press and hold on the sticker to save.
- Upgrade Replies: Reply with stickers, GIFs, videos, photos, and voice messages by pressing and holding on the message.
- Personalize Chats: Set the mood with various chat themes like Love, Lollipop, Avatar: The Last Airbender, and more.
Google: AI Generated Images
Google's latest announcement includes updates to Bard that personal trainers can benefit from.The introduction of image generation in Bard can spark creativity for personal trainers. By simply typing in a description, such as "create an image of a client performing a perfect squat," Bard can generate visuals to bring training ideas to life. This feature can be a valuable tool for designing workout plans, demonstrating exercises, or creating engaging content for social media.
This updates make Bard a more versatile and globally accessible tool for personal trainers to enhance communication, creativity, and collaboration with their clients.
YouTube Updates February
The video platform has been busy, launching multiple updates in February.Uploads in Studio Mobile
Now, you can easily upload videos or shorts directly from Studio Mobile by selecting a file from your mobile device gallery. This highly-anticipated feature is now live and ready for you to use.
This update is great for personal trainers who create and share workout videos, exercise demos, nutrition tips, and other valuable content on YouTube.
With this new feature, you can streamline your content creation process and engage with your audience more effectively.
Remix Your Favourite Music Videos on Shorts
YouTube has introduced a feature that will take your creativity to the next level when it comes to sharing music-related content with your audience.Here's how it works: Simply tap "Remix" on a music video to choose from four exciting options - Sound, Collab, Green Screen, and Cut. Whether you want to create a perfect soundtrack for your fitness class, choreograph a workout routine alongside the artist, capture your reaction to a new song, or relive your favorite music video moments, the creative possibilities are endless.
