Paul Mort is one of the most successful marketers in the fitness industry.... He seriously knows is stuff.
Here he talks to us about marketing for online personal training and for selling online programs. He holds nothing back, there are no sales pitches and no soft teaching. This video is 100% pure content and, as always with Paul, full of entertainment.
There is obviously some "in the gutter" humor, a bit of bad language and, as Paul put it himself, something to insult everyone. So, if you are sensitive to this stuff please don't watch this video!
That said, if you want to grow your online training business you must watch the interview asap.