Monthly newsletters are a great way to give value, build relationships and convert followers to clients.
If you want to get the best out of newsletters you can follow this simple formula.
1) Provide Value
In order to get clients to trust and see you as an expert this is the perfect way to do it.
There are so many ways you can provide value. Giving tips about eating well, how to fit exercise into the busiest lifestyle and other type questions your ideal client wants to know the answers to.
You can use the seasons, themes and trending topics to come up with content ideas quite easily.
By proving value you will be able to build relationships with people and build, like know and trust.
2) Re-purpose Content
If you are writing blogs, utilising social media and writing emails you want to get the best out of it.
It takes your time to come up with all the above content, you want to make sure that the everyone possible gets to read it.
Only a small percentage of your followers actually get to see your social media posts, your emails are read by the ones that open them and your blogs have the same problem.
Think of your Newsletter as a summary of your best content throughout the month. It the perfect way you can pull together content so a client can digest it all easily.
This is just being smart and getting the best out of your content.
3) Give Offers
It goes without saying that your Newsletter is the perfect place to give special offers to your current and prospective clients.
You can use it to share your referral programme so that you give current members a reason to try and get their friends and family to sign up.
It’s a great way to move people through your sales funnel too, by providing a link to your free trial, free challenge or free Skype call you can move them one step closer to your paid services.
4) Keeps Communication Open
We all know that people that are not always ready to lose weight. They may want to but there are different stages before they are ready to sign up. So, when they are ready to take action, who do you want them to think of?
YOU!
By creating open lines of communication, providing value, great content and the odd offer, when they are ready to take action it will most likely be with you.
By being in constant contact with clients it will help hold them accountable, motivate them and incentivise them too.
5) Share News & Events
If you want to host an event like a webinar, Facebook Live or even a challenge you can use your Newsletter to tell people about it.
Share news of client journeys, what you are up to, client testimonials and interesting news which your following will enjoy.
In this way you can create a sense of community and others can see what can be achieved by taking part in one of your programmes.
In Summary
Creating a Newsletter is simple, now all you have to do is start it!
There are several different platforms you can use to deliver it. You could even use PT Distinction to deliver it, or you can use something like Tinyletter, mailchimp, Aweber, Sendy and so many more. All you have to do is search on Google and you have your pick.
